Apple MacBook Pro 14" M4 chip 10 core GPU 16GB, 1TB SSD

Introducing the Apple MacBook Pro 14" M4 chip 10 core GPU 16GB, 1TB SSD

Featuring the ground-breaking M4 chip, Apple intelligence and an exceptional 24 hours of battery life, this MacBook Pro raises the bar for what a laptop can do.

The MacBook Pro is equipped with a stunning Liquid retina screen with 1,600 nits peak HDR brightness, advanced speakers and mics, and offers a next level graphics performance built for intensive workflows.

The ultimate tool for work, content creation, video editing, photography and more, the MacBook is equipped with Wi-Fi 6E support, empowering you to create your life’s best work, anywhere and at any time.

M4 chip

MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multi-threaded CPU perform­ance, faster unified memory, enhanced machine learning accelerators — the M4 family of chips gives you the kind of speed and capability you’ve never thought possible. And the powerful Neural Engine makes AI tasks like image upscaling and video caption creation as well as on-device Apple Intelligence features fly.

Next level graphics performance

Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, so gaming feels more immersive and realistic than ever. And Dynamic Caching optimises fast on-chip memory to dramatically increase average GPU utilisation — driving a huge performance boost for the most demanding pro apps and games.

Apple intelligence

Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. Get time-sensitive messages at the top of your inbox, like an invitation for a meeting in an hour or a reminder to check in for your flight. And Mail helps you summarise messages in a snap.

Exceptional battery life

The new MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 per cent in just 30 minutes.50 All models provide the same performance whether they’re plugged in or not, so you can spend more time finding your passion, not a socket for your laptop.

Better together

Use iPhone mirroring to see and use what’s on your iPhone from your Mac without having to reach for it. You can also drag and drop files between devices. Universal clipboard means you can copy text, images, photos and videos on your iPhone and paste to your Mac – or vice versa. Use Airdrop to wirelessly share photos, large files and more between your iPhone, your Mac and other nearby Apple devices with no WI-FI network required.

Liquid retina display

Go from the sunniest terrace to the darkest studio with more ease than ever. The eye-popping Liquid Retina XDR display offers 1,600 nits peak HDR brightness and now provides up to 1,000 nits of brightness for SDR content in bright light so you can see what’s on your screen more clearly outside. In low-light situations, it dims to 1 nit so you can work comfortably in darker spaces.

Make it a command performance

The 12MP Center Stage camera helps you look sharp in any light. Together with the advanced mics and speakers, it lets you take charge of the meeting from afar. Centre Stage keeps you centred in the frame as you move around. Desk View lets you share your workspace, adding a whole new dimension to make your video calls more engaging. The studio-quality three-mic array and six speaker sound system means your voice comes through crystal clear on video calls and recording while also minimising background noise. The two pairs of force-cancelling woofers with two tweeters fill the room with bold, bass-rich sound and the spatial audio function with support for Dolby Atmos creates an immersive sound experience.

Make powerful connections

MacBook Pro packs an array of ports for connecting high-speed peripherals, driving high-resolution displays or directly offloading SDXC cards. The MacBook Pro also supports both Wi‑Fi 6E53 and Bluetooth 5.3 to connect to the internet and your wireless devices.

Excellent security

Security starts with Apple silicon and extends to the macOS architecture. This deep integration of hardware and software along with automatic software updates helps keep MacBook Pro stable and protected for the long term. The security architecture also powers features such as Touch ID, Find My, and advanced defences that protect against viruses and malware.