Premier have been a staple name in the drum/percussion world since the 1920's. Since then they have consistently produced high quality drums, percussion and accessories such as mallets and beaters.
The 'new era' series are a professional range of specialised beaters made to the highest of standards. They have been designed by experts in the field for the best possible response and feel. This is why Premier mallets are a firm favourite and a first choice of many of the worlds leading players.